LOTC: Marni for H&M - European Bohemian meets the masses

Fashionistas, mark your calendars for March 8 because that is the day Marni for H&M hits stores.

  

{Source: H&M Press}

This Luxing it on the Cheap (LOTC) collaboration definitely bring a label with a different aesthetic to the masses.  This label is usually well known by the well-dressed and well-financed set and makes clothing that is more loved by women than men - think billowy, well-tailored (but not necessarily very fitted) silhouettes.  Bold, but necessarily bright hues (think blues, yellows, blacks, and whites) are a trademark of Marni, as are vintage and African prints; these really create a European Bohemian feel.

I wasn't sure I loved this collection at first, but the quirky, yet refined prints are growing on me as are the reports of well-made construction.  The prices are about $60-$80 for most pieces as well (including coats!) so it is also a great buy.

Will you be checking out this collection?  Oh and when, oh when, will hm.com have online shopping available?!

Check out the video as well of the launch party in LA - isn't Drew Barrymore so cute!